ILA Kumar Valia is a grooming and modeling industry giant who is a brand unto herself. She began her career by managing Sushmita Sen’s homecoming after she won the Ms. Universe beauty pageant in 1994. This was the first time an Indian had achieved this feat and signaled the start of ILA’s long and illustrious career. She went on to be part of the Femina Miss India Organizing team for over 15 years.
Since then, ILA has been involved in scouting promising talent and has trained countless celebrities and modeling icons in various fields like public speaking, styling, physical fitness, hair styling, makeup etc. This was a part of the intensive grooming and personality development mentoring she gave to International pageant participants from India for contests like Miss Universe, Miss World, Miss Asia Pacific and Miss Earth.
ILA has proudly trained many International winners like Aishwarya Rai, Diana Hayden, Yukta Mookhey, Priyanka Chopra, Lara Dutta, Diya Mirza, Parvathy Omnakuttan, Neha Dhupia, Gul Panag. These are just a few names that bejewel her career highlights.
In addition, ILA has worked with some of the most respected people and luminaries from the fields of fashion, lifestyle, cinema, music, entertainment and from the corporate and business sector as well. These include superstars like Amitabh Bachchan, Shah Rukh Khan, Aamir Khan, Hrithik Roshan, Anil Kapoor, Juhi Chawla, Kajol, Priyanka Chopra, Sridevi, Hema Malini, Rani Mukherjee, Urmila Matondkar, Raveena Tandon, Ranbir Kapoor, Katrina Kaif, Arjun Rampal and many more.
ILA has also been involved with some of the biggest Indian Design Labels such as Ritu Kumar, Manish Malhotra, JJ Valaya, Mandira Wirk, Deepika Geehani, Falguni and Shane Peacock & Satya Paul who is, in fact, the only Indian designer to have showcased their collection at the landmark Madame Tussaud's in London.
ILA has conducted various shows in New York, South Africa, Singapore, Dubai, Nairobi, Kuala Lumpur, Colombo, Mauritius, etc. and organized Fashion weeks/shows in various cities across the world. She also has been a consultant with FDCI for the Wills Lifestyle India Fashion Week.
ILA had also been the National Business Head for the talent management division of the Times of India group called the SHOOT Talent Management. She scouted for some of India's leading talent by identifying both girls and boys as raw talent and polished these rough diamonds, showcased and marketed them as sparkling gems, turning them into megastars.
A shining example of her unparalleled mentoring skills is ex-Miss Sri Lanka Jacqueline Fernandez. She is the former Director of Frankfinn Institute of Modeling and Acting and had been associated with it for over two years. Her latest protege is Maira Chowdhary who won the title of Miss Delhi 2017 and was amongst the top ten finalists of the Miss India 2017 competition held in June that year.Read More
"Memories warm you up from the inside"
Ila is the first person who saw potential in me when I was a budding actress in Sri Lanka! I will always be indebted to her guidance and belief in me! | Jacqueline Fernandez
Congratulations on your new venture. I am so happy that you've achieved another milestone in life. For more than 20 years that I've known you, you have always been a dedicated and diligent professional aiming for the best and I'm sure you're going to rock this as well. I wish you all luck and success for the same. | Dr. Blossom Kochhar
The diva of aromatherapy
Dear Ila. Congratulations on the opening of your own grooming and modelling academy. Wishing you all the success in the world and I am sure it will be very successful with your insights and passion for this industry. All the best
| Sanjay Kapoor
Managing Director, Genesis Colors Pvt. Limited
Dear Ila.., U are a very kind and wonderful human being. You have a keen eye for spotting talent. I wish you the very best for this new venture of yours. With your in depth knowledge and abundant experience I am certain students will benefit immensely.....Much love,Sayali Bhagat...| Sayali Bhagat
Former Miss India and actress
Dear Ila mam, many congratulations on the opening of the Ila Institute of Grooming and Modelling! Wishing you all the best for it's future success. | Maira Chowdhary
Congratulations on your new venture. I'm sure the students are really going to be benefited from your vast experience with the Miss India's in the field of grooming and modeling. Wishing you the very best in this endeavour of yours. | Mandira Wirk
ILA Kumar Valia, I have respected her for the last 15 years ever since I met her as the Director of Shoot Talent Management. She always has the unique power of scouting the right candidates to be a Super Star, with her vast experience in the industry and her huge global travel experience she understands the potential in a talent who can go ahead a long way. Ila is extremely dedicated and organised in her planning and execution to make a success of any business she takes charge. | Liza Varma
I had first met ILA when she managed me after winning the Miss India title in 2005. At first look she looked rather unassuming and sweet but mind you here was a fireball who meant business and was completely no nonsense! I learnt many ropes of the trade from her and the quality to say no when needed. ILA has been naturally protective of all her prodigies yet inculcating a sharp business acumen in us. She has been a friend and there is no better person than her to mentor and shape future talents. I wish her nothing but the best in her new innings. | Amrita Thapar
Former Miss India Universe 2005
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